Joe and Lena came together to help new parents with all the essentials , to support them through out their parenthood journey.

By the beginning of 2018 Abdulrahman “Founder” noticed through his family and friends who recently joined parenthood journey, that the market misses, high quality products at yet priced reasonably.

With daily researches, long working hours, and surveys from real mothers we developed Joe and Lena diapers and wet wipes that are cotton soft, breathable, super absorbent and used safe formula from best ingredients , to bring it to you and your precious babies.

Since Abdulrahman is also interested in self development and psychology, he knows how babies and kids grow up the way they were raised!

And since we are in 20th century , science has developed radically so he decided to develop his products by making these diapers special, by making it more than just diapers, he involve psychology in his products, for example adding motivational quotes to remind parents around the world about the importance of psychology and to focus on better ways to raise an amazing new generation !

We also made sure to make the packages biodegradable to encourage recycling and we are going toward fully eco-friendly products.

In 22/01/2019 Abdul Rahman proudly had his final result of Joe and Lena diaper , after testing it by several mothers and approving the diapers.

Joe and Lena also would love to announce that 3% from its sales will be donated to a special charity children organization .

We spread happiness, focus on children development and make life more fun for them and the kids in need.